GHOST MANNEQUIN PHOTOGRAPHY BELGIUM | ANTWERP | BRUSSELS | HASSELT | LEUVEN | GHENT | BRUGES | LIEGE |

WHAT IS GHOST MANNEQUIN PHOTOGRAPHY

Ghost mannequin photography, where the clothes are the only subject, is a highly sought-after service. The garment's fit and tailoring are on display. As potential customers can see how the garment fits from the front and back, this is an efficient approach to sell your products online and in magazines. Invisible ghost mannequin photography is an additional choice for companies looking for a cost-effective solution.

Captivate Your Customers with the Most Effective Ghost Mannequin Photography!

Over time, the world of fashion and retail e-commerce has changed. To pique your customers' interest and influence their buying choice nowadays, you need more than an average product image. This is why you require professional ghost mannequin photography to set your clothing product images apart from those of your competitors.

To portray the apparel product in a three dimensional format without the aesthetic influence of excessive styling or a model, you need expert ghost mannequin photography. This includes the items style and quality of its interior and exterior material. However, it is simpler said than done. Anyone can snap a picture, but only a professional photographer with certain experience, knowledge and skills using Photoshop can highlight all the distinctive features of a product using ghost mannequin photography.

Why Work With Us?

ABX STUDIOS is a fashion photography studio based in Antwerp. Our areas of expertise include photography for e-commerce stores, catalogues and magazines, videography, stop-motion, 3D, augmented reality and other marketing materials for various businesses. One of our popular services is Ghost Mannequin Photography.

We have been shooting ghost mannequin photography images for a while now, and have had many clients who have been with us for years. Our prices are competitive and we always guarantee 100% high quality product images.

Ghost Mannequin Photography Explained

The e-commerce fashion industry is a deadly business. There are thousands of online retailers competing for customers' attention. This means that if you don't know what you are doing, your online store will disappear in no time. So how do you stand out? - Use ghost mannequin images to make your online store unique and give your visitors a better shopping experience. This will not only attract more customers to your store, but also retain the existing ones. Having a variety of images on the same product can help increase traffic, allowing your customers to visualize themselves wearing your brand.

So what is ghost mannequin photography?

It is a technique in which a mannequin (also known as an invisible mannequin) is used to wear a garment (product)before taking a picture of the product. The product is displayed in a three dimensional way, giving your customers the opportunity to see the products from all angles - exactly as they would look on a real person. After the photography, the invisible mannequin is edited out in the post-production process. The final image is an image that focuses specifically on the product. This brings the product to life and allows your customers to imagine themselves wearing the clothes. No one except an experienced photographer and retoucher with great retouching skills can achieve this effect.
To start the ghost mannequin process, we will shoot the garments and the invisible mannequin from different angles. This allows us to capture the different features of the product, which we will later use to create beautiful three dimensional images. We pay attention to small details such as labels, logos, etc. that will help make the picture stand out. The smallest details can make a big difference in a ghost mannequin photo. That's why you should have a professional photographer with the right knowledge to manage the entire process for you.

Ghost Mannequin Photography Process

It takes a professional ghost mannequin photographer to transform an ordinary photo into a perfect ghost mannequin image. We have the expertise, equipment and experience to make every garment as realistic as possible - that's exactly what we offer you with the ghost mannequin photography service.
Our mission is to bring the features of your garments to life, regardless of style and material. This is done with full attention to detail and professional expertise, because this is exactly what this type of product photography requires. There are certain things that must be done before we start shooting, such as steaming the garment, removing dirt, dust and loose threads, garment manipulation, handling and general attention to detail. In addition, the photographer should be creative and have a good knowledge of the post-production process.

Planning a Ghost Mannequin Photography Project

It is most important to prepare well before starting a shoot project. Things like garment size, steaming, etc., must be taken into account. Also, the garments will need to be styled and photographed in a particular way, in order to get the desired results.

Garment sizes

The size of garments to be photographed have to be provided before anything else. Confirmation will allow the studio, the ghost mannequin photographer and the stylist to fit the garments properly on the mannequin without damaging the garments. This also ensures the continuity for the whole product range. Also, consistent sizing will also help with the post-production and retouching process.

Garment Steaming (not for all clothes)

Clothing may require ironing or steaming before they are photographed. This is very important, because it helps to remove any creases the garments may have. This is especially true for folded or packaged clothing. We use a professional steamer to remove any crease from the garment, as soon as we unpack or unfold it. Some situations may require us to use an iron to remove heavy wrinkles. In this case, we are careful not to damage the clothing during the ironing. Once we have steamed or ironed, we check that the garment is free of any imperfection before we prepare it for the shooting session.

Garment Adjustment and Alignment

To capture all the angles and features of the garment, it needs to be styled and photographed in a particular way, otherwise, the ghost mannequin photo will not give the right impression. The material on the mannequin should be shown exactly as it would be on a real human. This includes adjusting the clothes on the mannequin to ensure a natural flow, without ruining the shape of the garment. Clothing items with hoods are good examples of garments that require styling prior to actual shooting.

Attract your customers with the most effective ghost mannequin photos!

The world of fashion and online shopping has evolved over the years. These days, it takes more than a bad product phototo pique your customers' interest and lead them to make a buying decision. This is exactly why you need high-quality images to make your image stand out from your competitors. You need professional photography to be able to maintain all the features of apparel products. However, this is easier said than done. Anyone can take a photo, but it takes a professional photographer, who has experience and knowledge of using Photoshop, to bring out all the unique features of a product.

Take the right picture

To get a complete three dimensional image of a garment, we need to photograph the garment from all angles. It's not just the front and back of the garment, but also the sides and close-ups of the different decorations of the garment. More angles will give your customers as much information as possible about the product and help them make a purchase decision. We also focus on small details such as labels, logos, embroidery, zippers, buttons, etc., as they help to demonstrate the quality of the clothing item.

Front and Back Images

As an online fashion retailer, your top priority should be to provide your customers with an realistic and unique shopping experience. You can do this by having them visualize every detail of the garment. This is why we show all angles (front, back, etc.) of the garment when we photograph our ghost mannequin images.
No two garments are the same, customers must be given the opportunity of appreciating the full image of the garment, not just the front. The back image especially requires more time and skill, because we need to ensure that the details such as garment styling, the cut of the design, and the decoration of the garment are showcased in the final image. This makes the front and back photos two different images, which will require the same amount of professional photo editing.

Simple vs Complex Product photography

Ghost mannequin photography has only one purpose: to highlight the best of each outfit to strengthen your brand identity, drive more customer engagement and of course more sales. Therefore, every outfit needs full attention to detail. Simple clothes like t-shirts doesn’t necessarily require additional styling or manipulation. However, this is not the case with complex garments like evening gowns. This type of garments sometimes comes with specific shooting, handling and styling instructions. Therefore, the photographer must pay close attention to certain features both during the planning stage and the shooting session, as well as during the post-production process.

The Post Production process

An allround photographer who does not have good knowledge of clothing photography is not supposed to shoot ghost mannequin photography. This is because a certain level of expertise is necessary for a successful product photography project. Once the shooting session with the ghost mannequin is over, the post production process starts. Our expert in ghost mannequin photography will then need to carefully edit out the mannequin to showcase the inside of the garment - displaying the product in its true shape and color.
Our expert focuses on certain aspects during the post production process, namely; image cropping, retouching, modifying image background, image sharpness, alignment of the garment, color correction, etc. It’s at this phase that we combine the front and back of the garment shots and expose the interior of the product, while still maintaining the figure and shape of the garment. The end result is a good and complete garment photo that will drive more customer engagement to your online store.