E-commerce Model Photography

What is e-commerce model photography?

E-commerce model photography is model photography produced with the intention of selling products online via an e-commerce platform.
In an era where online businesses are booming, it's critical to keep up with the current industry standards and give your business and brand the best possible chance of achievement.
With the use of model photography, you can give your customers a good representation of your product in different lighting, angles and how it moves with the human body.
We believe that e-commerce model photography is crucial for any company trying to go beyond flat-lay or ghost mannequin photography.

We deliver the highest quality when it comes to model photography shoots since it is an industry standard, and we cater to a wide range of e-commerce photography demands. If you're just getting started, get in touch with us so we can consult with you about how the process works and what you can anticipate in terms of time and resources needed. We are with you every step of the way and can provide guidance based on our education and experience.We specialize in e-commerce photography at our fashion photography studios.Businesses and brands like H&M, Zara, Zalando, Ralph Lauren, Tommy Hilfiger, Lacoste etc. frequently use this service.Clients from various industries are requesting more e-commerce project shoots to use for their websites, online stores, social media, e-mail marketing and marketing collateral. This is a widely used photography service across industries.

Why should we use e-commerce model photography for our business?

A modern necessity for any owner of a retail fashion company: e-commerce model photography. Showcasing how your products can be worn on a real person will help customers grasp how it looks in real life because it is a visual standard across all e-commerce platforms. Having on-body model photography is essential if you run a clothing line, jewellery store, footwear brand, or any other business that sells wearable goods, especially if you exclusively sell your products online. Even brands with physical stores, discover that model photography on their online platform elevates it and frequently allows them to sell internationally where their physical stores are out of reach to certain of their target markets.

We already have ghost mannequin photography or flat-lay product photography.

Why do we need on-figure model photography?

How much you believe in your product will determine everything. The best-case scenario combines flat-lay photography with on-figure model photography and ghost mannequin photography to show your product in three different images and appeal to a wider range of potential customers. On-figure model photography offers style suggestions and a realistic view and perspective of how the product moves and fits the body, whereas ghost mannequin photography can provide information regarding inner linings and the product's stand-alone appeal. By showcasing your product line, great e-commerce model photography may also help your brand gain attention. For example, displaying a broad color spectrum for a foundation business or varying size selections for a clothes brand. Model e-commerce is steadily becoming a trend in the beauty sector.

What is involved in the process of creating e-commerce photography?

Each process varies slightly depending on your product range and business goals. After identifying the requirements for your business, we start planning the first on-figure model shoot. Depending on your preferences, we can arrange our shoots at our Antwerp and Geel based studios or set up our mobile photo studio at your location or warehouse. If necessary, we can help with art buying, casting, product & wardrobe styling, hair & makeup, production, digital capture, rentals, style guide development, (advanced) editing and retouching, logistics & transport, catering & craft services and project management. On the day of the shoot, your team can collaborate directly with ours, or you can just provide us a brief with instructions on how to style the products, model poses needed or even a moodboard with images.

Style Guide Development

If your business wants a standardized process with clear guidelines for consistent high quality content andstyling, different model poses, photography lighting, background color, post-production guidelines, image specifications, file naming structure and more, we can talk about that to develop a style guide for your brand(s)/business.If you have many different product categories and sub-product categories that needs different styling, other angles, model poses, image crops, additional retouching or more image options to choose from we will develop a detailed style guide with attention for each product category and sub-product category. We always keep your brand in our mind when we develop our style guides.

With this style guide, each image we will create during the project and in the future will have the same look, lighting, model posing variations, cropping, styling, hair & makeup looks, post-production and retouching etc.Each time you send us your new collection or new batch of products, everything has a smooth process that’s every time the same so you don’t have to worry about looking each time for a new partner, contacting different studios asking their quotes, new/other processes and quality. We grow with our clients and put together a fantastic crew based on the brief, the requirements and expectations that fits the client’s budget. We can adjust & scale our crews and production based on feedback and client needs.

We want to do all e-commerce photography in-house. How do we set up an e-commerce studio for our business?

Our crew is always prepared to go with a mobile photography studio if you're a business trying to expand and want the advantages of in-house photography production. We highly recommend our portable photography studio (and the team that comes with it) if you have a place at your location or in your warehouse but don't want to deal with the significant upfront costs of lighting equipment, hiring a team of a photographer, studio manager, photo editor, hair & makeup, assistants or purchasing expensive hardware and software for post-production editing. Some of our clients choose this alternative because it eases their minds and spares them the expense of a long-term solution that might take some time to start working efficiently. Additionally, you won't need to be concerned with any of the smaller particulars, such as how to set up e-commerce lighting and can instead allow you and your team to focus on collaborating on the best way possible to shoot products and create great images to help them sell well online.

If you have any questions regarding our portable studio setups and configurations, do not hesitate to get in touch with our team.

info@alexisbreugelmans.com