FASHION PHOTOGRAPHY

In the center of each brand campaign, there are diverse images that communicate its messages effectively and strongly through digital and print media.

However, fashion photography has many types from simple e-commerce product shots to seasonal lookbooks, brand campaign shoots or something in between.

There are many moving parts to a successful photoshoot, from creative direction and moodboards to organizing studio rental or locations, call sheets, shot lists, model casting, hair and make-up, fashion stylists, sets and props and ofcourse photographers. Finally, a fashion production agency is necessary for the project to manage the shoot.

Some main types of photography shoots are:

EDITORIAL FASHION PHOTOGRAPHY

Mood, atmosphere and style, clear priority. In most cases, there is a basic story throughout the shoot and the model needs to play her part in conveying the story. All or a set of images are taken in a way that creates a strong overall statement or mood. Most fashion magazines and editorial digital channels feature this style of photography.

HIGH-END AND LUXURY FASHION PHOTOGRAPHY

Luxury fashion brands and collections often advertise their products using an enhanced style of photography. A dedicated fashion photographer is needed to ensure the right aesthetic and creative aspects of the shoot is achieved. The creative direction of the shoots are often highly stylized. Shooting angles, poses, locations and set builds can be either over-the-top or whimsical. All elements of the shoot; model, hair and makeup, wardrobe, styling, lighting and location all come together to create a flawless image.

PRODUCT PHOTOGRAPHY

Also known as packshots, this style of fashion photography is essential for anyone wanting to sell products online, from the biggest luxury brands and multi-brand retailers and showrooms to the smallest startups. Keeping the style consistent and in line with the brand's DNA is the key that can really enhance the user’s experience. Models are usually more static and are photographed against a neutral studio background. Ideal product photography is to communicate the texture, features, style and fit of the product. Specialized photographers and ecommerce packshot retouchers are often required for this type of shoot.

For a contemporary fashion brand, photographing a product in a real-life setting or realistic context is key to communicating its ethos. On a practical level, lifestyle photography not only shows how an item can be used in the real world, but can also be crucial in telling the story of why the product exists, how it was made and how it feels to own it. Capturing these stories with evocative imagery is a direct and emotive way to connect and communicate with your audience.

LIFESTYLE OR LOCATION FASHION PHOTOGRAPHY

WHAT DOES YOUR BRAND NEED TO PREPARE FOR WHEN BOOKING A FASHION SHOOT

From simple e-commerce product shots to seasonal lookbooks and big budget branded campaign shoots booking your shoot can seem like a daunting task, with so many moving parts to track. Get an experienced agency on board to manage fashion shoot production, assemble a team and manage a photographer is the best way to ensure you get the assets you need, on time and on budget.

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WHAT TYPE OF SHOOT DO YOU NEED

Fashion photography comes in many variations. You may need simple e-commerce product shots, seasonal lookbooks, full budget branded campaign shoots or something in between.

Work with your marketing, sales or general management team to define their requirements from the fashion shoot. These may depend on budget, market position and seasonal cycles.

They often fall under the categories of editorial, luxury advertising, product, location or campaign fashion photography.

We are an Antwerp-based full service creative agency operating in the main fashion capitals in Europe which are Paris, London, Milan, Amsterdam, Berlin, Madrid and Barcelona.